Free tool
The 15-minute Google profile audit.
Open your Google Business Profile in another tab and give yourself one point for every "yes." No email, no sign-up. When you're done, you'll know exactly where your easiest wins are.
| # | Check | Yes |
|---|---|---|
| Basics | ||
| 1 | Business name matches your legal name and signage exactly, with no extra keywords | |
| 2 | Primary category is the closest match to the work that makes you the most money | |
| 3 | At least 3 relevant secondary categories, and only ones you actually do | |
| 4 | Phone number is local and rings someone who answers | |
| 5 | Website link goes to your homepage or a matching location page | |
| 6 | Regular hours are set and accurate | |
| 7 | Holiday hours are set for the next major holiday | |
| 8 | Opening date is set | |
| Services and description | ||
| 9 | Every service you offer is listed | |
| 10 | Each service has a short description in plain language | |
| 11 | Business description uses most of the 750 characters and names your city | |
| 12 | Service areas list the cities or zip codes you actually serve (if you go to customers) | |
| 13 | Relevant attributes are set, like online estimates, veteran-owned, or wheelchair accessible | |
| Photos and activity | ||
| 14 | Logo uploaded | |
| 15 | Cover photo is clear and looks professional | |
| 16 | At least 20 real photos (no stock images) | |
| 17 | At least 1 new photo in the last 30 days | |
| 18 | At least 1 post in the last 14 days | |
| 19 | A booking, quote or menu link is set up if you can respond quickly | |
| Reviews and trust | ||
| 20 | 25 or more Google reviews | |
| 21 | Average rating of 4.5 or higher | |
| 22 | At least 1 new review in the last 30 days | |
| 23 | Every review from the last 90 days has an owner reply | |
| 24 | Name, address and phone match your website footer exactly | |
| 25 | FAQ answers are on your website, where Google's AI can read them | |
What your score means
Strong
The basics are done. Your edge now is consistency: weekly posts, fresh photos, and replying to every review.
Leaving calls on the table
You're probably losing some searches to competitors with fuller profiles. Work through every "no," starting with categories and services.
Big opportunity
Fixing the basics alone can make a noticeable difference. Start with the first section and don't skip the categories.
Write your score down and check again 30 days after you make changes. That number is how you'll know it worked.
Want the step-by-step fix for every "no"?
Our kits walk you through each check with templates you can paste in. Or request early access and we'll do it for you.